kindness is sexy

so whitney, the founder of bumble, asked us to ‘tell people that we’re a dating app for kind people’.

ok sure, easy. people want to date kind people.
DO THEY THOUGH
??

NO
THEY DON’T
BECAUSE THAT ISN’T VERY SEXY, IS IT

so we thought we’d try make kindness sexy

you could probably see where i was going with that