christmas is a pretty shit time to be single.
so why would we, an app for single people,
add to the pile-on and make it more shit?
i mean, we wouldn’t.
we created a range of single all the way christmas sweaters that answered the questions you’d inevitably get from the family before they even get to ask them - like ‘yes nan, i’m still single’, or ‘please don’t set me up with anyone'.
cosmopolitan voted our sweaters their #1 christmas sweater for that year which, if you’ve seen the way i dress, will be the only time i make it into cosmo.
we also did some OOH to lean into the stance we were taking.
and for our DACH market,
instead of sweaters we made christmas cookies with the most relaxing ingredients (that are legal).
we launched this with a little film from a german grandma, assuring you she’s been through it all, too. it’s in german so you’ll just have to take my word for it.
