we’ve changed so
you don’t have to
we know women are tired of dating. they’re tired of feeling like there’s something else they should be doing, or that they need to lower their standards, or that they need to change.
well, bumble changed so they don’t have to.
i wrote the global out of home for the campaign.
if it looks familiar in a good way, great! probably because it was everywhere, in a good way.
if it looks familiar in a bad way, less great, because it was also everywhere in a less good way.
and this line here is the one that kicked things off, cancel-wise.
i saw some people saying ‘this was clearly written by a man’.
sorry?
it’s 2024, women are also extremely capable of making little jokes on billboards that don’t land well, thank you very much.