we’ve changed so
you don’t have to
we know women are tired. they’re tired of feeling like there’s something else they should be doing, or that they need to lower their standards, or that they need to change. they’re tired of dating.
well, bumble changed so they don’t have to.
i wrote the global out of home for the campaign, which is pretty much all here.
if it looks familiar in a good way, great! probably because it was everywhere, in a good way.
if it looks familiar in a bad way, less great, because it was also everywhere in a less good way.
alas, here we are.
and this line here is the one that kicked things off in the U.S.
i saw some people saying ‘this was clearly written by a man’. sorry?
it’s 2024, women are also extremely capable of making little jokes on billboards that don’t land well, thank you very much.