i’ve been lucky enough to be behind most of Bumble’s OOH headlines for the last 3ish years. here’s a few of them.
have these lines run? yes.
are a few of them clearly mocked up by someone who is perhaps better at writing than designing? yes.
i’m fighting for my life out here in photoshop, i won’t lie to you
Travel Mode | Find them before you land
You better believe I had this as zones 1-3 til I was told I was being too judgemental. That's the point.
Assorted Campaigns | Usually more localised or contextual
Bumble x Netflix | Find the date you’ve been watching for
This was part of a larger campaign where we got people to match over their insider knowledge of their favourite shows. We created Question Games for them to play with their matches, and got stars of some of Netflix’s biggest shows to help share it.
Plus here’s some more lines in this absolute unit of a media buy
UK Universities | Getting the yoofs to date
(obviously, these were on campuses)
