when you make product films for a global audience, you have to do some heavy lifting on what the feature does and how it benefits a user but all without any kind of dialogue and absolute minimum text.

i would equate these kind of briefs to charades, except you have to charade something like accounts receivable to a herd of 7 year olds.

which you’d think would be hard? but turns out it’s quite fun, and actually you’re not that bad at charades, and also you have dana campanello on your side who is really good at directing charades, if directing charades was a thing.

here are our charades (product films for a dating app)